Journey in Kaifeng
Overview
Journey in Kaifeng is a cultural tourism branding project inspired by the historic city of Kaifeng. The visual identity draws from iconic local elements such as the Iron Pagoda and traditional architecture to communicate the city’s heritage and atmosphere.
My contribution
Brand Selection Background Research Visual Design Logo Design Mascot Design Visual System Design Brand Design Design Application
The team
Kelly Sun
Year
2022
Challenge
The challenge was to create a visual identity that reflects Kaifeng’s cultural history while remaining engaging and approachable for modern audiences.
Solution
Developed a branding system combining architectural elements, traditional symbols, and a mascot inspired by the famous Kaifeng soup dumpling. The visual language uses a balanced red and blue color palette to evoke the calm and nostalgic atmosphere of the ancient city.
Outcome
The project resulted in a cohesive visual identity system including logo design, mascot design, and supporting graphics. It demonstrates my ability to translate cultural elements into contemporary brand design.
