Journey in Kaifeng

This project is a brand design based on Kaifeng culture and tourism. The brand logo, by refining the elements of Kaifeng, integrates the representative building of Kaifeng Bianliang - the Iron Pagoda, the floating belt on the ancient flag and the city wall as a background embellishment, showing the strong characteristics of the ancient city and highlighting the cultural connotation of the ancient city of Kaifeng.
According to the livable and slow pace of Kaifeng, the overall red and blue coloring gives people a quiet and elegant feeling like sunset and a visual feeling as if being in the streets of the ancient city.
The mascot is anthropomorphized and designed based on Kaifeng's century-old famous soup dumpling and named as Xiao Bao. The mascot is centered on the Kaifeng soup dumpling, mainly on the head. The body of the mascot is a waiter wearing an apron, reflecting the purpose of serving guests.

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