Zhenhao Cookies

The packaging design project for Zhenhao Cookies encapsulates three distinctive themes, each carefully crafted to resonate with specific consumer experiences. Beginning with the coconut milk flavor, the design transports individuals to the serene ambiance of a seaside vacation, evoking feelings of warmth and exclusivity. The imagery of solitary enjoyment with Zhenhao Cookies accentuates the brand's unique and intimate tone.

Moving on to the chocolate bean flavor, the packaging captures the essence of mountain picnics, where friends gather for moments of shared joy. It illustrates the role of Zhenhao Cookies in these gatherings, not only as a delectable treat but also as a delightful addition to group photos, embodying the brand's ethos of communal enjoyment and sharing.

Finally, the design for the butter flavor infuses the packaging with the romantic atmosphere of field dates. Centered around couples' shared experiences, it portrays the enhancement of intimacy and sweetness brought about by indulging in Zhenhao Cookies together. This design reflects the brand's commitment to spreading happiness and fostering connections through shared moments.

In essence, the packaging designs for Zhenhao Cookies not only showcase the diverse flavors but also evoke immersive experiences that align with the brand's core values of exclusivity, sharing, and happiness.

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